responsible consumption

responsible consumption

  • Collaborative consumption and sharing economy carries the sprouts of more mature societies

    This French article talk about the difficulties faced by collaborative consumption projects in the current economical market. Collaborative consumption projects (also called "sharing economy") is becoming more and more popular. The enthusiasm for this form of exchange could be a predictor of a massive shift toward more mature and fruitful values. These initiatives could well be the first steps toward a more mature way to conceive economic exchanges. But unfortunately most of these projects fail. They fail because they are too heavy to be carried out by the private individuals who launched them, and/or because they rely on a biased and idealistic view of human nature. Waiting for the time when the mature values —such as an extended sense of concern for others, and long term reasoning— will spontaneously have an impact on consumer choices could take a very, very long time, and kill in the meantime many of these initiatives. By supporting the most promising ones —which might also...

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  • From the consumer to the actor motivated by a new conception of profit.

    Fairphone: Together we can change the way products are made.

    We find the "Fairphone” business initiative interesting because this company, like more and more others, offers us the possibility to become more than a consumer. It allows us to become an actor of the global market. A consumer becomes an actor when he realizes the impact of his lifestyle choices and when he tries to change the world through his choices. We see in the Fairphone initiative more than just a business or a fashionable advertisement, we see the future of trade and profit. These initiatives go beyond the traditional and millennia-old concept of profit, a profit centered on a person or a group of people usually genetically related (family, nations) at the expense of the rest: the other people, other groups and the environment. This traditional, natural and short-term view of profit, which consists in getting rich at the expense of others, slowly begin to be overcome by a growing number of individuals and nations. More and more people become able to think further, to...

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  • RelayRides : from a proprietary logic to a logic of use.

    On average, in France, a car costs around €5,000 per year to its owner even if it is parked 95% of the time... Given that in city, it is easy to get around on foot, by bike or using public transport, and that a car is used only for special times, is it really necessary to be the owner? RelayRides offers all vehicle owners to rent a car for 1 hour, a day or a week with a simple and ingenious system of linking and use of the service...    

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